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Would Your Business Benefit From Sending An Email Newsletter?
Should Your Small Business Have An Email Newsletter?TL;DR – Yes.Okay, me just telling you “yes” isn’t really going to cut it. How about this: in 2014, email had a 4300% return on investment, double any...
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Chris Brogan, Data Collection & Hyper-personalization
At Digital Summit Atlanta, we were lucky enough to have Chris Brogan deliver the lunch keynote on day 2. If you’re not familiar with him, Chris is a business consultant, professional speaker, author...
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Creating the Perfect Image Size for Pinterest
The perfect image size for Pinterest is a 2:3 aspect ratio image. In this video, I walk you through the process for creating an image that size. It’ll be the the ideal size to display in the Pinterest...
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Throwing Out the Rules for Social Media
Is everything that we’ve come to know about managing social media for your small business wrong? A couple of articles in the last week or so seem to be calling common practices into question. Is it...
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30 Seconds to a Perfect Image for Twitter
Does your Twitter account need a little lift? One way to make your timeline more appealing is to add images to your posts. According to Twitter, photos, on average, will give your post a 35% boost in...
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Mentoring at Startup Pirates Atlanta
As part of my continuing effort to get out side of my comfort zone, I decided to volunteer to mentor at Startup Pirates Atlanta. What is Startup PIrates?Startup PIrates is a global, non-profit...
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How Do You Laugh Online?
Only the Olds Say LOLDo you haha, hehe, lol or ? The way you choose to laugh online tells people something about you, mostly your age, but maybe also where you live. Sort of like soda vs. Coke vs....
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Controversy: Should You Schedule Instagram Posts?
Are you ready for a fight? Because I’m about to wade into controversial territory.If you have an Instagram account for your business, you know that it doesn’t offer any way to schedule your updates....
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New Instagram Formats: Landscape & Portrait
Instagram released an update this week that included new photo formats, landscape and portrait. Or horizontal and vertical. Whichever terms you prefer. Because I used to get horizontal and vertical...
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How to Manage Multiple Instagram Accounts
All the recent changes to Instagram have me wondering – why haven’t they given us an easy way to manage multiple Instagram accounts? Many business owners have at least two accounts, their personal one...
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How to Find Customers On Twitter
You might be posting to Twitter for your business, but did you know you can actually find customers on Twitter with advanced search? It’s really easy and I’ll show you how.Example 1: I’m a...
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How to make your Instagram photos appear in your Twitter stream
When you use Instagram and are about to post, you know how it gives you the option to send that post to Twitter? It seems like a good shortcut, but if you do use it, it looks like this in the Twitter...
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7 Free Marketing Tools to Use When You’re Broke
When you first start up a small business, you can budget all you want, but it’s probably going to cost more than you thought. In some cases, a lot more. Trust me, I know. Oh boy, do I know. All it...
View ArticleWednesday Weekly What’s Going Down Online Marketing Links
A Round-up of Interesting Online Marketing Links Welcome to the very first round-up post of interesting online marketing links and what not I’ve found in the past week. This gives me the opportunity to...
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5 Reasons You Should NOT Buy Followers On Social Media
When you first set up a social media account, it can feel a little lonely there. At first, your only followers might be friends and family. Then you start seeing the ads. Only $1 for 18,000 Twitter...
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Let’s see what the world of online marketing has yielded this week in the way of interesting and helpful links full of information for small businesses. 3 Marketing Mistakes Business Owners Make Every...
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Save Your Instagram Photos to Dropbox
When we still had the bakery open, we were very active on Instagram. It was usually the first place we’d post amazing food photos. But we were posting to Instagram from three different devices. So when...
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It’s time once again to bring together the most interesting news in online marketing for the week. Back to the Future Day Tweets Lots of brands participated in Back to the Future Day on Twitter. ClickZ...
View ArticleWednesday Weekly What’s Going Down
It’s that time of the week again when I give you a little capsule of links with what’s been going on in online marketing for small businesses. Facebook Bluetooth Beacons Do you have a retail business?...
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Learn From My Tale of Bad Online Customer Service
Today, I’m going to write from the other side of online customer service. This story will illustrate how it took me three tries via three different methods to reach a brand and get a response to a...
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